Legal notice
Legal notice
COOKIE POLICY
Last Updated: 30/11/2025
Applies to: ALR Commerce LLC (“we”, “us”, “our”)
Website operated under the brand: Prime Case
1. Introduction
This Cookie Policy explains how Prime Case (“we”, “us”, “our”) uses cookies, pixels, tags, and similar tracking technologies on our website.
This policy complies with global data protection laws, including:
GDPR (European Union)
CCPA/CPRA (California)
LGPD (Brazil)
PIPEDA (Canada)
PDPA (Asia)
By using our website, you consent to the use of cookies as described in this policy, unless you disable them through your browser or cookie settings.
2. What Are Cookies?
Cookies are small text files stored on your device when you visit a website.
They are used to:
Enable essential website functionality
Improve performance and security
Measure analytics and user behavior
Personalize content and user experience
Enable advertising and retargeting
Store user preferences
Cookies do not grant access to your device or personal files.
3. Types of Cookies We Use
3.1 Strictly Necessary Cookies
These cookies are essential for the website to function properly.
Examples include:
Checkout functionality
Cart management
Session authentication
Fraud prevention
Security systems
These cookies cannot be disabled.
3.2 Performance & Analytics Cookies
These cookies help us understand:
Website traffic
User behavior
Conversion tracking
System performance
Tools may include:
Google Analytics
Shopify Analytics
Meta analytics
TikTok analytics
3.3 Functional Cookies
These cookies allow the website to remember user preferences, such as:
Language selection
Currency preferences
Saved cart or browsing preferences
3.4 Advertising & Retargeting Cookies
These cookies are used to deliver personalized advertising.
Technologies may include:
Meta (Facebook & Instagram) Pixel
Google Ads tracking
TikTok Pixel
These tools help us:
Deliver relevant advertisements
Measure campaign performance
Create custom audiences
Optimize marketing efforts
3.5 Third-Party Cookies
Some cookies are set by third-party services integrated into our website, including:
Payment processors
Analytics platforms
Advertising networks
Security systems
E-commerce infrastructure providers (e.g., Shopify)
We do not control third-party cookies. Each provider has its own privacy policy.
4. Legal Basis for Using Cookies (GDPR)
We rely on:
Consent — for analytics, personalization, and marketing cookies
Legitimate interest — for essential, security, and functional cookies
You may withdraw your consent at any time via your browser settings or cookie banner.
5. How to Manage or Disable Cookies
5.1 On Our Website
You can manage your cookie preferences through the cookie banner displayed on our website.
5.2 Through Your Browser
Most browsers allow you to:
Block cookies
Delete stored cookies
Restrict third-party tracking
Supported browsers include:
Chrome
Safari
Firefox
Edge
5.3 Advertising Preferences
You may control personalized advertising through platform settings such as Meta, Google, and TikTok.
Global opt-out mechanisms are also available through industry-standard tools.
6. Data Collected Through Cookies
Depending on the type of cookie, we may collect:
IP address (anonymized where required)
Device information
Browser type
Country and language
Session behavior
Clickstream data
Conversion data
Page views and interaction time
We do not collect sensitive personal data through cookies.
7. Sharing Data Collected via Cookies
Data collected via cookies may be shared with:
Analytics providers
Advertising platforms
Fraud prevention systems
Payment processors
Hosting providers (such as Shopify)
We do not sell personal data.
For certain jurisdictions (e.g., California), some data sharing may be classified as “sharing” for advertising purposes, and users may opt out accordingly.
8. Do Not Track (DNT)
Our website does not respond to “Do Not Track” signals due to the lack of a universal standard.
Users may still control tracking through browser or cookie settings.
9. International Data Transfers
Data collected through cookies may be processed in:
United States
European Union
Brazil
Other jurisdictions where service providers operate
We rely on appropriate safeguards such as:
Standard Contractual Clauses (SCCs)
Recognized international compliance mechanisms
10. Retention Period
Cookies may remain stored as follows:
Session cookies — deleted when the browser is closed
Persistent cookies — typically stored for 30 days up to 24 months
Retention depends on the purpose and third-party platform policies.
11. Children’s Privacy
Our website is not intended for individuals under the age of 18.
We do not knowingly collect or track data from minors.
If you believe a minor has interacted with our website, please contact:
help@primecase.co
12. Updates to This Cookie Policy
We may update this Cookie Policy periodically to reflect legal, regulatory, or operational changes.
The most recent version will always be indicated by the “Last Updated” date.
13. Contact Information
For questions related to this Cookie Policy or data protection:
ALR Commerce LLC
help@primecase.co
412 W 7th St, STE 1198
Clovis, NM 88101
United States